Friday, January 15, 2016

The Medium is The Message

By Mariam Mahamah and Denver Garcia

One of the reasons why Marshall McLuhan was so influential was due to how different his way of thinking was. He proposed that breakthroughs in technology actually accelerate our evolution and create neurological shifts between the generations, and these differences are much more pronounced than differences of belief. At first hearing was the dominant sensory function for humans because all information was oral, but seeing become the dominant function with the introduction of writing. Though his ideas were unconventional he backed up his ideas using passages from respected contemporary scholars such as the historian Arnold Toynbee, who popularized the theory of  civilization.

McLuhan also believed that as technology boosted our evolution, we increase our impact on the global ecosystem. Humans are described as being the "sexual organs of the machine world" and serving a similar function as bees do for the plant kingdom.